Australia’s wagering giant awakens with a new brand and high-profile sports ambassadors

Australia’s wagering giant unwakens with the unveiling of a thrilling new brand, UBET, at a gala ‘green carpet’ event at Sydney’s Carriageworks on Wednesday 29 April 2015.

The re-branded wagering division from TattsBet to UBET will become Australia’s premier sports and race betting destination. TattsBet started trading in 1962 as TAB Queensland. It was privatised in 1999 and took over TAB operations in NT (2000), SA (2002), Tasmania (2012). The business generates turnover in excess of $3.5 billion annually. Parent company Tatts Group is Australia’s largest provider of wagering, lotteries and gaming in products and services.

Amid the fanfare, UBET announced a series of high-profile sports ambassadors and suite of new sponsorships. UBET announced its League of Legends, featuring some of the biggest names on the Australian sporting scene.

Three-time AFL premiership player Jonathan Brown, dual NRL premiership player, NSW Origin and Kangaroos legend Anthony Minichiello, former Wallabies captain Nathan Sharpe, four-time Bathurst champion Greg Murphy and former ESPN host and US sports expert, Jason Bennett all joined the UBET team as ambassadors.

All five will provide expert insights and commentary for UBET punters.

In addition to its existing sponsorships of racing carnivals around the country and the Gold Coast Suns, UBET announced new partnerships with the Port Adelaide Football Club, V8 Supercars, Melbourne City Football Club as well as official, national charity partner – Mates4Mates.

UBET, as the exclusive retail operator in Queensland, South Australia, the Northern Territory and Tasmania, has the distinct advantage of being one of only two wagering providers to offer a true multi-channel experience with web, mobile app and telephone betting available in addition to on and off-course retail outlets. One of the major changes under UBET is the emphasis on innovation and new technology.

UBET has launched a new website as well as best in class mobile and iPad apps, which provide punters with a vastly different digital experience. Some of the key features include a more intuitive design, quick multi bets, improved account management functionality and live Sky Racing vision (excluding NSW and Victorian thoroughbreds).

But UBET isn’t turning to the online world at the expense of bricks and mortar. It recently opened Australia’s first UBET store at New Farm in Brisbane, commencing a multi-million dollar investment in its 1,200 outlet-strong retail network, with the next store to roll out in Tasmania followed by Adelaide.

The new retail concept represents the TAB of the future – a vastly different look and feel with cutting–edge video wall technology, sound canopies, stadium-style seating and new betting terminals. The TAB stores won’t all move to UBET stores overnight. It’s a 3-5 year transition given the size of the network

In an Australian first, the inclusion of UBET Live, a digital, in-play sports betting solution will allow punters to bet through a customised app on an in-store tablet device.

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The Fashion Luncheon ushers in the glamour of autumn racing

The glamour of the Autumn racing carnival came early this year, with the elite women of racing attending The Fashion Luncheon at Double Bay’s InterContinental Hotel on Sunday 1 March 2015. The sophisticated affair was hosted by one of Sydney’s premier event coordinators, Thoroughbred Events Australia, and mceed by the lovely Channel Nine News presenter, Julie Snook.

With fashion becoming as important as racing at the track, female identities are keen to ensure their outfits are as equally impressive. The Fashion Luncheon affords guests the chance to secure unique and on-trend hats, dresses and accessories ahead of The Championships at Randwick Racecourse.

“I saw a gap in the market. There was no social event in NSW where women could view and purchase complete racing outfits direct from the designers and milliners,” said Sharon Lenton, Director of Thoroughbred Events Australia.

The Fashion Luncheon boasts the largest single offering of millinery in Australia, with more than 200 headpieces from 15 award-winning NSW and ACT milliners.

The Fashion Luncheon also includes a fashion parade featuring the latest collection and some archive pieces of designer Phoenix Keating. This fashion forward designer launched his label in 2009 and has dressed one of the world’s biggest pop sensations, Lady Gaga. His ultra chic and wearable collection blends classic elegance with a modern look.

Female horse ownership is being encouraged by additional prize money incentives and as a result, horse trainers are now entertaining their female clientele. Leading Sydney trainer, Sam Kavanagh, purchased two tables to entertain his top female clients.

While The Fashion Luncheon is predominantly aimed at women, four brave men were in attendance including fashion designer Pheonix Keating, racing enthusiast Richard Davey, horse trainer Todd Rawiller (who is the brother of champion jockeys Nash and Brad Rawiller) and milliner to the stars, Neil Grigg. Luckily, Neil Grigg has been attending these events for years and finds himself in his element.

The Fashion Luncheon is held twice annually ahead of both the Spring and Autumn carnivals, and since its inception, has grown to sell out almost instantly ever time. It’s always a visually stunning event and Thoroughbred Events Australia would love to have The Sunday Telegraph showcase it in your publication.

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‘Winner Circle’ after party at Circa The Prince was the place to be on Melbourne Cup and Oaks Day

According to The Age newspaper, Circa The Prince, St Kilda’s famed bar and restaurant, was the hottest place to be after the races on Melbourne Cup and Oaks Day. The after party, called the Winners Circle after party, was held on The Deck, Circa’s iconic timber terrace and outdoor space, and open to VIP guests, race day attendees and the public.

It was perfect venue for race‐goers looking to continue their daytime festivities into the night, offering an open space for guests to relax after a long day at the track. Over the two evenings, the ‘Winners Circle’ after parties hosted high profile and influential celebrities, key industry identities and the general public. Celebrities spotted over the two night included Masterchef Australia judge Matt Preston, television presenter Emma Freedman, film and television actor Firass Divani, actor and model Alisha Rutherford, and Miss Australia 2012 Renae Ayris, just to name a few. 

Premium beverage offerings by Moet, DOM Perignon and Belvedere Vodka were available for purchase. Further, there was unbridled access to premium spirits, cocktails and a striking Campari Negroni Bar for all guests.

Well-known local DJs including DJ Prequel, Edd Fisher and Andee Frost set the tone for the after parties and tempting food offerings from the award‐winning Circa, The Prince kitchen meet all guests needs to continue their carnival experience.

In addition to the parties upstairs, Circa Bar, located downstairs, was transformed into the Veuve Clicqout Bar for the Melbourne Cup Carnival week. Guests were invited to enjoy Veuve Clicqout champagne and Rose wine specials in the bright garden bar; styled with green grass, white picket fencing and the iconic Veuve Clicquot Yellow theming.

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Topshop and Topman launches spring racewear collection

Topshop and Topman launched its first every racewear collection on Wednesday 24 September 2014.

The event featured an interview with Kate Waterhouse, daughter of horse trainer Gai Waterhouse. She answered questions about her family’s racing history, her fashion career and her interest in racing fashion. She advised the audience on how to dress for the various days of the Melbourne Cup Carnival and the dos and don’ts of racewear.

She showed the audience (who sat in stools in front of her) a number of race looks she liked for both men and women. My favourite was the dress that Kate Waterhouse was wearing.

Guests were served Seppelt Salinger Vintage Cuvee 2009, Asahi beer, Voss water and treats from Nectarstone. Reelax played the DJ tunes while guests got to shop for their new racewear look. Everyone who purchased something got a wreath of flowers for their hair and a goodie bag.

Topshop may not be a high end luxury fashion label but on 2 October 2012 jockey Chantelle Buckley won $15,000 on the Fashion on the Field competition sponsored by the Iconic at Rosehill Gardens and she was wearing a Topshop dress purchase from Las Vegas that had been lengthened at the bottom with another piece of fabric by her mother. This just goes to show, you can do quite well for less.

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