Australia’s wagering giant awakens with a new brand and high-profile sports ambassadors

Australia’s wagering giant unwakens with the unveiling of a thrilling new brand, UBET, at a gala ‘green carpet’ event at Sydney’s Carriageworks on Wednesday 29 April 2015.

The re-branded wagering division from TattsBet to UBET will become Australia’s premier sports and race betting destination. TattsBet started trading in 1962 as TAB Queensland. It was privatised in 1999 and took over TAB operations in NT (2000), SA (2002), Tasmania (2012). The business generates turnover in excess of $3.5 billion annually. Parent company Tatts Group is Australia’s largest provider of wagering, lotteries and gaming in products and services.

Amid the fanfare, UBET announced a series of high-profile sports ambassadors and suite of new sponsorships. UBET announced its League of Legends, featuring some of the biggest names on the Australian sporting scene.

Three-time AFL premiership player Jonathan Brown, dual NRL premiership player, NSW Origin and Kangaroos legend Anthony Minichiello, former Wallabies captain Nathan Sharpe, four-time Bathurst champion Greg Murphy and former ESPN host and US sports expert, Jason Bennett all joined the UBET team as ambassadors.

All five will provide expert insights and commentary for UBET punters.

In addition to its existing sponsorships of racing carnivals around the country and the Gold Coast Suns, UBET announced new partnerships with the Port Adelaide Football Club, V8 Supercars, Melbourne City Football Club as well as official, national charity partner – Mates4Mates.

UBET, as the exclusive retail operator in Queensland, South Australia, the Northern Territory and Tasmania, has the distinct advantage of being one of only two wagering providers to offer a true multi-channel experience with web, mobile app and telephone betting available in addition to on and off-course retail outlets. One of the major changes under UBET is the emphasis on innovation and new technology.

UBET has launched a new website as well as best in class mobile and iPad apps, which provide punters with a vastly different digital experience. Some of the key features include a more intuitive design, quick multi bets, improved account management functionality and live Sky Racing vision (excluding NSW and Victorian thoroughbreds).

But UBET isn’t turning to the online world at the expense of bricks and mortar. It recently opened Australia’s first UBET store at New Farm in Brisbane, commencing a multi-million dollar investment in its 1,200 outlet-strong retail network, with the next store to roll out in Tasmania followed by Adelaide.

The new retail concept represents the TAB of the future – a vastly different look and feel with cutting–edge video wall technology, sound canopies, stadium-style seating and new betting terminals. The TAB stores won’t all move to UBET stores overnight. It’s a 3-5 year transition given the size of the network

In an Australian first, the inclusion of UBET Live, a digital, in-play sports betting solution will allow punters to bet through a customised app on an in-store tablet device.

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SLAM Beach Volley Ball Festival launches in Sydney

It is almost summer, and it is time to round up your friends, grab your gear, head down to the beach, and play volley ball while listening to cool tunes.

On Tuesday, 18th November 2014, fitness fans, celebs, bloggers and sponsors headed to Tamarama Beach for the official Summer Launch of SLAM Beach Volley Ball Festival. The gorgeous beachside location was transformed into a SLAM haven, which even included an inflatable court.

In its 15th year, founder Andrew Lemon was thrilled to announce SLAM’s first international launch to New Zealand.

Guests were treated to H2Coco and Zubrowka Vodka cocktails, Corona beers and canapes from Tamarama Kiosk, while enjoying the smooth sounds of New Native as the sun set.

Amongst the crowd was Samantha Frost and Jessica Jones, Tom Derricks and Dane Rampey, Lauren Seymour, Lola Berry, Pia Muellenbeck, and Christian Miranda.

The sponsors were Corona Extra, H2Coco, Schick, BONDS, Rockstar Energy and CLEO Magazine. The gift bag contributors included Wet Ones, Banana Boat, The Nut Job, Anytime Fitness, flopZ, Verival Muesli as well as some goodies from the sponsors.

SLAM is excited for its national tour around Australia for the loudest social beach volleyball festival kicking off in Cronulla 6th December. Team registrations are now open at www.slamfestival.com where teams can enter in Social sixes or Competitive fours as DJs play and teams compete in crazy costumes.

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Waterford Polo in the City series kicks off at Sydney’s Centennial Park

The Waterford Crystal Polo in the City series, now in its ninth year, kicked off at Mission Field, Centennial Park on Saturday 15 November 2014.

Polo is a sport that has been around for about 2,000 years. Ruki Baillieu and Janek Gazecki established Polo Enterprises Australia Pty Ltd in 2006 to introduce polo to a broader audience, promote professional polo players and attract new players to the sport. Polo Enterprises spends the whole year organising the Polo in the City series, which is Australia’s only national polo series and one of the largest in the world.

At this year’s annual Sydney event, attendees got to witness Australia’s best professional polo players compete for the Waterford Trophy. The day featured polo matches, a fashion on the field competition for both men and women, divot stomping, the women’s and men’s barefoot dash, a lucky door prize, and the best ex-racehorse competition.

I witnessed all the days activities from the comfort of the glamorous VIP Waterford Crystal marquee where I spent the day sipping Winston Churchill’s favourite champagne, Pol Roger, from Waterford Crystal champagne glasses while mingling with celebrities and polo players.

The celebrities who attended the event included Jennifer Hawkins, Camilla Frank, Guy Sebastian, Neale Whitaker, Darren Palmer, Buck Palmer, Terry Biviano and husband Anthony Minichiello.

Polo in the City matches are also held in Brisbane, Adelaide, Melbourne and Perth. There are also Polo by the Sea events held around Australia. For more information visit http://www.polointhecity.com.

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